Beverage brand Ai-CHA Ice Cream & Tea collaborated with the popular MOBA mobile game Honor of Kings (HoK) through a campaign titled "Kings of Chill", presenting a number of activations, including offline tournaments in five cities in Indonesia."Through this collaboration, we want to bring the spirit of Honor of Kings closer to the community, not only through games on the screen, but also through various exciting activities," said Level Infinite Indonesia Country Manager Agung Chaniago in a press release, Tuesday.The tournament involved more than 200 participants from the Honor of Kings community, with a total prize of more than IDR 15 million.Participants not only competed for the title of champion, but also felt the excitement of playing with the community, while enjoying collaborative products from Ai-CHA.Also read: "Valorant Mobile" game to be released for the first time in ChinaThe tournament was held in Batavia, Pantai Indah Kapuk, Jakarta on May 11.The next four tournaments will be held in Summarecon Bekasi, West Java (May 24), Q Square Bogor, West Java (May 25), Sesetan, Bali (June 7), and Sudirman Baru, Bandung, West Java (June 8).In addition to holding tournaments in five cities, the collaboration between the two also presents two beverage variants, namely Kings of Lemon Tea and Kings of Milk Tea, which are directly inspired by two iconic heroes in the game, namely Wukong and Angela.The Kings of Lemon Tea drink carries a fresh sour lemon flavor, while Kings of Milk Tea offers a sweet milk tea flavor with added jelly and ice cream. This collaboration product is available at 386 Ai-CHA outlets throughout Indonesia.Also read: PUBG Mobile brings improvements through version 3.6 update"We are excited to see how customers respond to these new drinks, as each flavor has been carefully crafted to reflect the personality and energy of the iconic heroes of Honor of Kings," said Ai-CHA Global Business Development Alvin Lesmana.During the campaign period from May 11 to July 12, 2025, visitors who buy the collaboration drinks "dine-in" will get free ice cream.Honor of Kings players can also take part in activities at Ai-CHA stores such as "Pamer Rank" to get discounts or free products by showing their in-game ranking.In addition, the Location Based Service (LBS) feature at all Ai-CHA stores allows players to open access to various heroes and skins in the game for free, simply by activating the "nearby" feature while at the location.
