Apple said that the App Store has protected users by preventing more than $9 billion worth of fraudulent transactions in the past five years, including more than $2 billion in 2024 alone, according to its annual App Store fraud analysis.
The company averages more than 813 million weekly visitors to the App Store. In 2024, Apple managed to close more than 146,000 developer accounts due to fraud concerns and more than 139,000 additional developer account registrations.
Apple also denied more than 711 million customer account creations and disabled nearly 129 million customer accounts throughout the past year, to prevent risky and dangerous accounts from carrying out malicious activity.
Over the past month, Apple has also stopped nearly 4.6 million attempts to install or launch apps that were illegally distributed outside of the App Store or approved third-party marketplaces. Before any app is made available on the App Store, it is reviewed by Apple’s App Review team.
App Review includes reviews by humans as well as automated systems to detect and take action on apps suspected of potentially harming users.
With more than 7.7 million app submissions to the App Store reviewed in 2024, more than 1.9 million were rejected for not meeting Apple's security, reliability and user experience standards, including privacy violations or fraud concerns, according to the company.
In 2024, App Review removed over 37,000 apps for fraudulent activity. In addition, in the same year they also rejected over 320,000 applications that imitated other apps, and 400,000 applications that violated privacy.
Last year, Apple identified nearly 4.7 million stolen credit cards and blocked more than 1.6 million accounts from making further transactions.
