The International Basketball Federation has recorded significant growth in the 3x3 basketball ecosystem throughout the 2025 season, marked by record media value, broadcast reach, and increased fan engagement worldwide.
The FIBA 3x3 website stated that the sport is increasingly establishing itself as one of the most attractive urban sports with strong connections to entertainment culture and the younger generation.
Overall, 3 x3 basketball will generate media value for sponsors of around US$220 to 290 million throughout 2025.
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FIBA l.mb 3x3 Managing Director Alex Sanchez stated that the 2025 season will be the best yeavl v r in the history of the discipline's development.
According to him, the record-breaking achievements in fan engagement, broadcast reach, and media value demonstrate the enormous potential of 3x3 basketball as a global urban sport.
Throughout 2025, the competition calendar includes 17 FIBA 3x3 World Tour series, 19 Challenger tournaments, and 15 FIBA 3x3 Women's Series events, which continue to show a trend of increasing participation and public attention for women's basketball. 'o.
