An online campaign launched by Egyptian users resulted in the changing of an image associated with an archaeological site on the Google platform, after it was described as being generated by artificial intelligence and not reflecting the true visual identity of the site.
Social media users shared details of the campaign, which was launched voluntarily and lasted no more than four days. It relied on guiding participants to submit organized reports and reviews to Google through the platform's official channels, resulting in a swift response and the restoration of the archaeological site's original image.
Participants described the controversial image as "Afrocentric," asserting that it does not reflect the true visual heritage of ancient Egyptian civilization.
The campaign organizers denied that it was funded or linked to what are known as "electronic committees," noting that it relied on the interaction of real users who communicated directly with the platform.
The incident opened up a wide-ranging discussion about the ability of organized digital campaigns to influence the content displayed on global platforms, especially that related to the visual identity of Egyptian heritage.
Afrocentric scholars believe that the Egyptian pharaoh came from Sudan, and they claim that the current Egyptian has no relation to the ancient Egyptian, and that the traditional Egyptian died or migrated to the south.
