Trabzonspor's announcement welcoming Mohamed Salah caught the attention of millions of followers after it exceeded 18 million views and garnered more than 800,000 likes.
Turkish actress Deniz Baysal Yurtgu interacted with the announcement, adding an artistic angle to the video story in which Trabzonspor chose to present its new Egyptian star in a way inspired by the atmosphere of Turkish drama.
The Turkish actress's reaction to the advertisement added an artistic angle to the story of the video, in which Trabzonspor chose to present its new Egyptian star in a way inspired by the atmosphere of Turkish drama, far from the traditional style used in presenting football players.
The advertisement relied on elements closely related to Turkish dramas, which are widely popular in the Arab region.
The story does not focus on Salah as just a football player, but presents him as a guest entering a Turkish home and sharing a family's meal, a human angle that differs from player introduction advertisements that usually focus on the pitch, the shirt, and skills.
The choice of the elderly woman, the family table, and the dialogue about the dream gave the advertisement a distinctly dramatic character before Salah's appearance became the turning point in the story.
With the involvement of well-known names from different fields, advertising has become a space where the sports audience meets the audience of drama and content creation, which has given the video widespread popularity on social media platforms.
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