Qatari Diar is launching the first phase of the "Alam El Roum" project on Egypt's North Coast, with total investments of approximately $30 billion, in a move aimed at creating an integrated urban and tourist destination.
Sheikh Hamad bin Talal Al Thani, CEO of Qatari Diar, said that the total area of the project is about 20.5 million square meters, while the built-up areas amount to about 10.5 million square meters, noting that the first phase extends over 4 million square meters.
Egypt and Qatari Diar announced in November 2025 a deal to develop the “Alam El Roum” area on an area of approximately 4,900 acres, with a total investment value of approximately $29.7 billion, including about $3.5 billion in cash payment for the land, in addition to an in-kind investment to implement the project.
The CEO explained that the cost of the first phase is about 220 billion pounds and it has already been launched, while the company aims to start the first deliveries in 2030, with expectations of achieving sales exceeding 300 billion pounds during this phase.
Qatari Diar expects total sales for the project to exceed $50 billion upon completion, targeting the Egyptian market in addition to Arab and foreign buyers and tourists.
The project is not limited to residential and tourist units, as the company plans to create an integrated city that includes schools, universities and hospitals, in addition to a business and financial district, an international marina and a marina for yachts, which will allow attracting residents and tourists throughout the year instead of being limited to the summer season.
The company's bet is based on the increasing growth of the North Coast, as Sheikh Hamad bin Talal pointed out that hotel occupancy rates during the summer season have risen to levels approaching 100%, in addition to the influx of large numbers of tourists through Marsa Matrouh Airport.
According to Qatari Diar, the project is distinguished by its location near Marsa Matrouh Airport, which enhances its accessibility from Egyptian, regional and international markets. The company also relies on the area's proximity to a number of major capitals and cities in Europe and the Gulf.
The “Alam Al-Rum” project comes within the framework of a growing trend to transform the North Coast from a seasonal destination into integrated urban and tourist communities capable of operating throughout the year, thus opening the way for sustainable economic activity that goes beyond real estate sales to tourism, services and business.
Regarding the Egyptian market, the CEO of Qatari Diar said that the company’s investments have exceeded $7 billion, expecting its total investments in Egypt to rise to more than $40 billion in the coming period, with its focus on the “Alam El Roum” and “City Gate” projects.
The launch of the first phase of “Alam Al-Rum” reinforces the presence of Qatari investments in the Egyptian real estate and tourism sector, at a time when Cairo is seeking to attract more foreign investments and develop new tourist and urban destinations on the Mediterranean coast.
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