Micro-entrepreneurs : Due to Corona time Micro-entrepreneurs : Due to Corona time

Micro-entrepreneurs : Due to Corona time


The micro-entrepreneurs to prepare for a new wave of closures due to Corona

In light of the spread of the mutated Delta strain globally, small and medium-sized companies must prepare for the possibility of a new wave of the Corona virus, and the accompanying measures and measures that amount to the complete closure of stores.

Small businesses are required to prepare for the possibility of a new wave of the Corona virus and the accompanying measures that reach the point of closures

In light of the spread of the mutated Delta strain globally, the US health authorities issued new instructions to return to wearing medical masks.

American magazine "Forbes", that small and medium-sized companies are required to prepare now for the possibility of a new wave of the Corona virus, and the accompanying measures and measures that amount to the total closure of stores.

The writer says that the US authorities have authorized people who have completed the two doses of the vaccine to participate in social activities and return to normal life.

But when doing these activities they may have to wear medical masks, especially if they live in an area with high numbers of people infected, or if they have weak immunity, are seriously ill, or have been in contact with an unvaccinated person.

The writer believes that the recent developments regarding the Corona virus remind us that despite our high hopes, the crisis is not over, and we will have to continue to live with it; Therefore, the shops and projects that are currently starting to return to their activities may be dealt a new blow if measures are adopted to contain the infection, and people in this case will reduce their movements, and thus this will affect the work of restaurants and many other facilities.

Therefore, the writer sees the importance of the readiness of small and medium-sized business owners for the possibility of a decrease in customers' demand for eating out, travel, entertainment, and other consumer activities.

 Simplify operations to increase profit

During America's economic boom, companies sometimes accumulated profits, at other times stagnated. During the outbreak of the epidemic, many institutions were forced to continue their activities with a limited number of employees, in light of health concerns and measures to limit movement, and the availability of unemployment grants that encourage people to stop working.

The writer advises owners of micro-enterprises to reorganize the time, to close their doors in times of low customer traffic, so that the cost of opening the establishment does not exceed the profits earned.

During the last period, restaurants were able to develop their ability to deliver and sell canned foods without customers sitting on chairs, and they also invested money in online promotions and sales, relying on tempting offers and social networks.

It is natural that preparing meals to be delivered to homes or to be received by people when they pass by the restaurant is easier than hosting people and sitting inside the restaurant. Institutions that managed to cope with the situation in this way have now come out stronger and more profitable. There is also the idea of ​​traffic to automated work for labour-intensive tasks.

Save some money

Many companies are currently experiencing a period of recovery and recovery, as hotels are gradually filling up with guests, with the easing of restrictions on travel and entertainment, and the vaccination of large proportions of the population.

The writer advises restaurants that will achieve a financial recovery this summer to save part of their income in anticipation of renewed crises.

If the Corona virus continues to spread and new mutations appear, even those who have received the vaccine will prefer to stay away from places crowded with people, and therefore the activity of hospitality and entertainment institutions will decline.

In accordance with the saying that “the white shark benefits in the black day”, the writer advises owners of small enterprises to invest the profits and aid provided by governments intelligently, by leaving 7 or 10% of their income in a savings fund.

Strengthening information safety procedures

One of the ways companies have dealt with the Corona virus over the past year is to allow employees to work from home, as they take computers with them and do all their tasks remotely, and despite the advantages of this option, it has made organizations vulnerable to cyber attacks. Most reports indicate that hackers have benefited greatly from these changes.

The magazine quotes John Wylie, one of the most prominent digital security experts in the United States, as saying that “small and medium companies are more vulnerable to these attacks, because they do not allocate a section or team of employees to cybersecurity, and instead of preventing these attacks, they use the strategy of extinguishing fires after outbreak."

The writer points out that cyber attacks aim in particular at stealing accounts and access keys, and they adopt a variety of methods; Such as phishing, social engineering, and easy password mining.

Therefore, the writer advises small and medium-sized companies to avoid these attacks, which have become dangerous and cost a lot, by investing in the issue of cybersecurity, and strengthening protection measures on the Internet. Companies can also purchase cyber insurance that covers damages and liabilities that may result from the theft of sensitive data from the company; Such as Social Security numbers, bank accounts, credit cards and health files.

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