Artificial intelligence is revolutionizing the business world and changing its course forever

The total global investment in artificial intelligence amounted to $77.5 billion in 2021, and the United States of America ranked first, with American-based companies accounting for nearly two-thirds of this amount, and the total amount invested by these companies in their various projects reached $51 billion, according to The platform "Indiaai" mentioned in a recent report.

In fact, artificial intelligence has become an integral part of our daily lives. We now rely on search engine algorithms and digital assistants like Alexa and Siri for almost everything, including ordering a taxi or knowing how many calories are in The food we eat.

The potential of this technology goes beyond home or personal use, as artificial intelligence is making great strides in developing the business world, and creativity at work and pioneering new horizons that did not exist before may be the first and perhaps most important achievement of this intelligence.

Artificial intelligence has proven to be a revolutionary tool in every industry, as it changes the way employees and customers interact with companies and carry out the daily operations needed by the business cycle, and reliance on it in business has increased by 270% in the past four years, according to the Gartner platform. ) in a recent report , and we can only expect more adoption and greater spread in the coming years.

In this context, the American writer Thomas Hilfrik - an expert in intelligent automation and artificial intelligence systems - addressed in an article published by the "Entrepreneur" platform the 5 most important areas in which artificial intelligence will radically affect the business sector and the corporate world.

Recruitment

With the trend of the future of work around the world towards digital, and the adoption of remote work methods in various companies and institutions, human resource managers have found themselves mired in a lot of resumes and job applications that need to be classified and sorted to choose the best of them, but - thanks to advanced artificial intelligence algorithms - They no longer have to spend long hours identifying suitable candidates from a large pool of applicants, as these algorithms filter resumes and job applications to find the most important candidates for the jobs they want, and depending on the number of applications the company deals with, artificial intelligence can shorten the time and effort required in Recruitment that used to take long and exhausting working hours before.

Another notable benefit of implementing smarter, data-driven hiring is eliminating discrimination in hiring based on implicit biases, such as race, gender, or religion.

Bias is a human trait, but machines are neutral, and with this power provided by algorithms, HR managers can reach deserving candidates and make more effective and fair hiring decisions.

Adopting artificial intelligence in e-marketing allows marketers to gain a more comprehensive understanding of their target audiences (Getty Images)

Marketing

Today’s marketers are relentlessly looking for new ways to attract potential customers to purchase their company’s products, but in the fast-paced and ever-changing world of digital marketing, attracting new customers becomes extremely challenging, and maximizing marketing success now depends on marketers’ ability to deliver highly personalized buying experiences. This is where artificial intelligence comes in.

The adoption of artificial intelligence in e-marketing allows marketers to gain a more comprehensive understanding of their target audiences, how do they achieve this? Well, let's consider the fact that machines can quickly identify different behavior patterns of customers, such as past purchase history, purchase preferences, points earned by bank credit cards that these customers use in purchases, and other topics that are very important to determine the consumption pattern of the target audience.

Gathered through this process, these insights and insights help marketers plan and implement creative marketing strategies with a high degree of accuracy.

Research and analysis

Since people currently spend a lot of time on their smartphones, it is clear that the process of collecting data through mobile surveys is the most effective method of research, but there is another challenge in this research method, which is: How can the right surveys be delivered to the right people at the right time?

Artificial intelligence is answering and solving this problem. By using machine learning models based on algorithms, market research can customize surveys more efficiently by presenting relevant questions when the audience is available and more receptive, i.e. at the exact right time. Meanwhile, AI analyzes the data The huge collected from the target audience and in a more efficient way than any human being, and at the same moment filters the inappropriate or irrelevant responses so that your marketing campaign reaches the exact right people at the necessary time, so that the marketing organization reaps the most profit possible for it.

Customers service

Today's buyers are accustomed to interacting with chatbots. These bots are good at simulating the way humans conduct conversations, and although this technology is not perfect at solving problems customers may encounter, it provides an easier and faster way to provide effective customer service.

In many cases, companies combine artificial intelligence and human creativity so that issues and problems that go beyond the ability of the robot are transferred to a human agent, and what makes artificial intelligence superior in the customer service department is its ability to target specific consumers and meet their inclinations and desires, and providing a more personalized customer experience encourages It provides brand loyalty and keeps the business thriving.

Cyber security

A study conducted by IBM revealed that human error is the main factor that contributes to 95% of cyber security breaches, so it is not difficult to see the huge potential of artificial intelligence in providing cyber security if harnessed correctly. Artificial intelligence systems take on the task of filtering out malware or phishing links before they reach the eyes of users and customers.

Cyber ​​security professionals are already using this technology to identify new types of malware and protect sensitive data for organizations. The beauty of applying AI systems in a cyber security strategy is that as they analyze more data, these systems learn to improve their functionality with new experiences.

The business world is constantly changing, customer behavior is constantly evolving, and radically managing digital transformation may be difficult, but with the presence of artificial intelligence, this is more possible than ever before, and many small and medium-sized companies and startups have taken advantage of artificial intelligence to acquire market share and establish its brand with great success.

And very soon, artificial intelligence in the business world will not be a luxury but a necessity, and companies that do not keep pace with consumers’ expectations will fail and lose market share, and the only way to survive and compete is to keep pace with the rapid and ever-moving digital change movement.