House of technology brands, Hypefast, emphasized the importance of implementing the Environmental, Social, and Governance (ESG) principles implemented by local brands towards consumer decisions in Indonesia.
"The development of ESG principle implementation in Indonesia has shown a positive trend in recent years, with more and more companies and investors understanding and adopting a sustainable approach," said Hypefast CEO Achmad Alkatiri in an official statement in Jakarta, Thursday.
Alkatiri highlighted that the country's business industry is increasingly recognizing the importance of sustainability, ethical sourcing and responsible business practices as part of a long-term growth strategy.