PT Pupuk Indonesia is strengthening the redemption of subsidized fertilizers through the digitalization of the i-Pubers system in Central Lampung Regency, Lampung, as part of efforts to support increased agricultural productivity in the area so as to achieve food self-sufficiency.
"One of the steps is to upgrade the i-Pubers system which now allows fertilizer orders from kiosks to distributors to be done digitally, no longer manually or verbally," said Senior Manager of Regional 1B Pupuk Indonesia Ikdul Jumai at the Joint Redemption of Subsidized Fertilizer event at Balai Kampung Terbanggi Besar, Central Lampung, Lampung, as stated.
Pupuk Indonesia held a Joint Redemption of Subsidized Fertilizer event, as well as socialization of strengthening the digital system in the i-Pubers application in Central Lampung Regency, Lampung.
Ikdul said the activity was aimed at increasing the absorption of subsidized fertilizer; ensuring ease of redemption; and maintaining fertilizer prices in accordance with the highest retail price (HET); as well as a follow-up to President Prabowo Subianto's direction to increase efficiency in distributing fertilizer to farmers.
"Tebus Bersama is not just a mass redemption program, but part of our efforts to make subsidized fertilizer more accessible to farmers," he said.
