Apple is reportedly considering acquiring artificial intelligence (AI) startup Perplexity AI to develop an AI-based search engine and expand talent in the technology sector.
Apple's Head of Mergers and Acquisitions Adrian Perica is said to have discussed the possibility of the acquisition with Apple's SVP of services Eddy Cue and a number of key executives involved in the company's AI strategy.
However, these discussions are still in the early stages. Apple has not yet made a formal offer to Perplexity and it is not certain that it will end in an acquisition agreement. Another option that is being discussed internally is the possibility of forming a strategic partnership with Perplexity rather than buying it outright.
