The iPhone 16 device continues to attract consumer interest in Indonesia, even though society is currently experiencing an economic slowdown.
PT MAP Zona Adiperkasa stated that it is optimistic about the sales performance of the latest iPhone series in the national market.
"If we look at the sales trend from last year to this year, it is still increasing. Then also the iPhone 16 features are different from the previous series, this is what makes the iPhone still attract consumer interest to upgrade," said Head of Marketing of PT MAP Zona Adiperkasa, Farah Fausa Winarsih, at the opening of the Apple Premium Partner outlet at Puri Indah Mall.
Farah explained that demand for Apple products remains stable due to the consistent device update cycle among users. Both loyal Apple customers and general users are considered to still show interest in the feature and technology updates offered in each new series.
