The latest E-Commerce Seller Satisfaction 2025 research released by Ipsos Indonesia lists online marketplace (e-commerce) platforms that have a significant influence in building strong connections with domestic business players and have an impact on helping MSMEs grow.
Ipsos Indonesia Executive Director Andi Sukma said that in the Ipsos survey, it was clear that each platform was starting to compete not only for transactions but also to demonstrate its role in supporting the growth of MSMEs and local brands.
"That's the most interesting aspect of this IPSOS research: measuring seller awareness, platform loyalty, and perceptions of the features and campaigns offered. We hope this research will provide a comprehensive overview of the e-commerce competitive landscape in Indonesia, including the performance and perceptions of major players like Shopee, TikTok Shop, Tokopedia, and Lazada," Andi said in a press release received
