Amartha is once again holding the "Amartha 10X Run," which this year carries a greater ambition, inviting every individual to challenge themselves beyond their personal limits to become the best version of themselves.
The competition with the theme "Beat Your Best" was held at the West Plaza of Gelora Bung Karno, Jakarta, on September 28.
"With the Beat Your Best spirit, we want to inspire participants to enjoy the process of running while discovering their best potential," said Amartha SVP Marketing & Growth Sheldon Chuan in Jakarta on Tuesday.
This year the running race reached 5,200 participants, which was more than last year's 3,000 participants, while the race categories increased to three, namely Kids Dash (100M, 200M, and 400M), 10K, and Half Marathon (HM).
"The diversification of competition categories reflects Amartha's transformation, strengthening our commitment to empowering MSME entrepreneurs in Indonesia. Amartha's services are increasingly expanding with a variety of digital financial innovations that make it easier for grassroots MSMEs to grow their businesses," said Sheldon.
He hopes this year's edition will be a success and does not rule out the possibility of holding additional categories next year, such as the Marathon.
Amartha collaborated with the Indonesian Young Road Runner (IMRR) to organize the running event.
