The Click To WhatsApp (CTWA) Optimization feature was highlighted at the Meta WhatsApp Business Summit 2nd Half 2025 in Jakarta, amid the growing trend of conversation-based marketing in Indonesia.
CTWA Optimization is used to connect digital ads directly to conversations on WhatsApp, so that interactions with consumers are fast and personal.
One company implementing this strategy is PT Etos Kreatif Indonesia (Ethos). The company leveraged CTWA Optimization to increase chat volume and transform the way it measures, targets, and optimizes its marketing strategy, resulting in increased sales and more efficient costs.
Tags:
technology
