The Director of Crafts, Deputy for Cultural Creativity and Design at the Ministry of Creative Economy, Neli Yana, stated that the SMBC Daya Fest 2025 is a concrete example of hexahelix collaboration in developing creative micro, small, and medium enterprises .
"This event is a concrete demonstration of Hexahelix's role with various stakeholders in community empowerment, creative MSME development, and innovative financial solutions," said Neli in her remarks at the SMBC Daya Fest 2025 event in Jakarta on Wednesday.
SMBC Daya Fest 2025, held at the SMBC Tower in Jakarta from August 27 to 29, featured 113 MSMEs in the fashion, crafts, and culinary sectors.
According to Neli, banking companies' efforts to facilitate MSMEs in expanding such markets are in line with the Ministry of Creative Economy's mission to strengthen the creative ecosystem.
Neli said that the inspirational classes held during the festival enabled business owners to enhance their business knowledge and insights, which could make it easier for them to adapt to business patterns in the new digital era.
According to him, the MSME festival also opens up opportunities for business actors to expand their market reach and access the financing services they need.
