Online game provider PUBG Mobile is collaborating with musicians to combine gameplay with music in an effort to bring a new atmosphere to players in both the digital and real-world spaces.
"This collaboration is not only about presenting unique content in the game , but also building a closer connection with our community through concerts and various offline activities ," said PUBG Mobile Indonesia Project Manager Adi Eka Putra as quoted in the company's press release.
Adi said that the integration of games with music was carried out in collaboration with soloist Bernadya, who is considered to have a close relationship with young people and the PUBG Mobile gaming community in Indonesia.
The collaboration includes the provision of a special costume collection "Bernadya Elegance Set" in the game from August 11 to 31, 2025.
In addition, PUBG is sponsoring Bernadya's concert series titled "Closing Round: Fortunately, Fortunately" from June to August 2025 in Jakarta, Kinabalu, and Kuala Lumpur.
Bernadya said he was happy to collaborate with the game provider.
"This is my first experience collaborating with an online game , and I'm really happy because I can collaborate with a game I've been playing since junior high school," he said.
