At a major shopping mall in Seoul, South Korea, a Chinese brand of robot vacuum cleaners has captured the attention of a crowd of shoppers. A Roborock vacuum cleaner equipped with a robotic arm meticulously picks up socks, spins them, and places them in a box, drawing cheers from the audience.
According to data from a US research firm, Roborock controls more than 50 percent of the market share of robot vacuum cleaners in South Korea, confirming its top position, with a market share dominance exceeding 70 percent in the high-end market segment.
Customers visit a Roborock store at a shopping mall in Seoul, South Korea,
A staff member transports a robot vacuum cleaner product in Huizhou, south China's Guangdong Province, Oct. 10, 2025
This photo taken on October 16, 2025, shows a Roborock advertisement at a home appliance store in Tokyo, Japan.
Staff members work on a robot vacuum cleaner assembly line at a Roborock workshop in Huizhou, south China's Guangdong Province, Oct. 10, 2025.
Customers visit a Roborock store at a shopping mall in Seoul, South Korea,
More than 2,000 kilometers from South Korea, in Huizhou City, Guangdong Province, southern China, Roborock's smart manufacturing facility is operating at high efficiency, with robot vacuums continuously distributed worldwide.
From factories in China to living rooms across the Asia-Pacific region, Chinese robot vacuum brands are gaining popularity among international customers. Let's take a closer look at the following photo series!
An aerial drone photo taken on October 10, 2025, shows logistics trucks waiting to be loaded and shipped at a Roborock facility in Huizhou, south China's Guangdong Province.
A customer uses a robot vacuum cleaner at his home in Seoul, South Korea, October 13, 2025.
This photo taken on October 19, 2025, shows a Roborock billboard at Sydney Airport in Sydney, Australia.
