The opening game of the 2025-2026 NBA season, the Oklahoma City Thunder versus Houston Rockets, made history as the most-watched tip-off of all time, with over 600 million views across the league's social media platforms and third parties.
According to the NBA website, as quoted in Jakarta on Thursday, in addition to the match between the two clubs, another match between the Golden State Warriors and the Los Angeles Lakers was included in the total number of broadcasts, which was also broadcast on NBC and Peacock, thus triggering a large surge in public interaction on social media, especially on platform X (Twitter).
Throughout opening night, the hashtags #NBAonNBC , roundball rock , and the keyword "NBA" were trending topics for seven straight hours, marking the incredible enthusiasm of fans.
The NBA even dominated the timeline with 9 of the top 10 topics and 19 of the top 20 topics at various times throughout the night.
The world's most prestigious basketball league also recorded 57 different topics in the top 30 trends between 6:30 PM and 1:30 AM local time.
