A Xinhua report stated that the campaign targets behaviors that violate laws and public morals, particularly those that exploit inappropriate content to induce users to send "tips" (digital gifts). The administration identified three main categories of typical violations:
Some accounts wore revealing clothing and performed sexually suggestive acts during live streams, such as breast shaking, hip twisting, and showing off wet clothes, in an attempt to create a vulgar atmosphere to encourage viewers to pay. As a result, these accounts were either permanently banned or had their live streaming privileges permanently revoked.
Other accounts used offensive tactics during the broadcasts, such as slapping the soles of feet, spanking buttocks, sticking body parts together, and making obscene noises, all in an attempt to elicit donations. These accounts were penalized with legal bans or permanent suspension from live streaming.
Some accounts resorted to deceptive tactics to encourage viewers to send gifts, including publicly comparing donation amounts and focusing the camera on sensitive areas of highly-rated broadcasters' bodies to incentivize users to improve their rankings through spending. These accounts have also been permanently banned.
The Cybersecurity Authority confirmed in its statement that "live streaming must adhere to laws, regulations, and ethical standards," emphasizing the need to refrain from publishing any content that violates public order or morals. It called on account holders to produce positive, wholesome, and high-quality content that reflects sound social values and contributes to building a healthy and constructive online environment.
