Telkomsel won five awards at the 2025 Marketing Excellence Awards (MEA) held by Marketing Interactive, consisting of two gold and three silver medals.
"Telkomsel believes that marketing strength lies not only in creativity but also in the ability to understand customers. This achievement demonstrates our commitment to continuously providing relevant and impactful solutions for the community," said Telkomsel Vice President of Corporate Communications & Social Responsibility Abdullah Fahmi in a written statement.
This achievement is a form of recognition for Telkomsel's innovation in presenting marketing campaigns and customer engagement that are relevant to the digital community.
Fahmi said the award reflects the company's commitment to understanding customer needs through a meaningful marketing approach.
Telkomsel won gold awards in the Excellence in Social Media and Excellence in Consumer Insights/Market Research categories for its "The Most Important Unimportant Call" campaign. This campaign reiterated the importance of voice calls in the digital age and successfully drove increased service usage by 2.26 million times.
