Digital financial service providers are starting to rely on the WhatsApp instant messaging app to strengthen their service ecosystem so that it continues to grow healthily and sustainably across various regions across the country.
Utilizing platforms that have become part of people's daily lives is considered capable of accelerating communication and simplifying service access, in line with the growth of digital financial service users in various regions.
This trend is also evident in the digital financing company Indodana Finance's move to add a customer service channel via its official WhatsApp. This addition follows the growing number of Buy Now Pay Later (BNPL) users in various regions.
Indodana Finance Director Iwan Dewanto, in a press release received on Sunday, said the addition of this communication channel is part of the company's efforts to adapt its services to user expectations, which prioritize speed and ease of access.
