Samsung recorded that the usage rate of the Galaxy AI artificial intelligence feature in its flagship device line in 2025 increased to 86.9 percent from 71.6 percent in 2024.
This means that almost 9 out of 10 users of Samsung's flagship devices now rely on artificial intelligence (AI) support in their daily lives.
"The usage rate of 86.9 percent shows that Galaxy AI is no longer just an additional feature, but part of users' digital routines," said MX Product Marketing Senior Manager of Samsung Electronics Indonesia Ilham Indrawan in a press statement in Jakarta on Wednesday.
Ilham stated that Galaxy AI has become a tool to meet needs such as searching for information, processing visual content, and supporting creative processes and faster and more efficient decision-making.
He also said that the frequency of use of Galaxy AI features shows how users rely on AI for practicality and creativity.
The Circle to Search with Google feature has a usage rate of up to 76 percent. This feature allows users to search for information directly from what they see on the screen without having to open another app.
Photo Assist and Generative Edit are widely used to quickly enhance photos and visual content, allowing users to be creative without the constraints of complex editing processes.
"This is the foundation for Samsung to present Galaxy AI innovations that will be increasingly relevant in 2026," said Ilham.
