Google is reportedly partnering with eyewear company EssilorLuxottica to boost the appeal of its smart glasses, including through a collaboration with luxury fashion brand Gucci.
According Google is collaborating with Gucci to introduce Android XR-based glasses with the fashion house's signature design touches. This approach is similar to Meta's strategy, which markets smart glasses under the Ray-Ban and Oakley brands.
This information was conveyed by Gucci CEO, Luca de Meo, who said that the collaborative device would only be released in 2027. Thus, the product is not expected to be included in the initial launch of Google's Android XR glasses which are scheduled to be introduced this year.
