TikTok introduces TikTok GO by Tokopedia to connect users with various local food and beverage services through content, search, and live broadcasts.
TikTok GO by Tokopedia Lead of Key Merchant William Panjaitan said the emergence of the TikTok GO by Tokopedia service stems from changes in people's behavior, who are now increasingly relying on digital platforms to find culinary references and local destinations.
"Even today, TikTok has become a widely used platform for finding places to eat and drink in Indonesia," William said at a press conference in Jakarta on Wednesday.
William explained that around 65 percent of Indonesians now rely on digital platforms as their primary source of information when choosing food and beverages. He believes this trend demonstrates the significant opportunities available in Indonesia's local service sector, particularly in the food and beverage sector.
He continued, saying that currently there are around 5.28 million food and beverage businesses in Indonesia. This growth is in line with the 25 million micro, small, and medium enterprises (MSMEs) that have joined digital platforms to expand their market reach and improve their operations.
