Italian Serie A club Atalanta has unveiled a new logo, which will be used starting in the 2026/2027 season. It is a visual symbol designed to combine tradition, international recognition, and a vision for the future.
Quoted from the club's official website, this renewal was driven by the owner's desire to further strengthen the Atalanta brand's position while preserving the values that have always connected the Club to the city of Bergamo and its supporters.
The journey that led to the creation of this new emblem is told through statements from the owners and Pernice Comunicazione, the agency responsible for its design and creative development.
This logo change was a collaborative process aimed at creating a contemporary and essential identity that aligns with the club's ambitions.
Atalanta club president Antonio Percassi said Atalanta has a long history made of hard work, joy, athletes, sweat-soaked shirts and passionate fans.
"This is also the story of Bergamasque identity, reflected in the symbols that have marked various eras throughout Atalanta's almost 120-year history. We chose to stand out, to be instantly recognizable. This is Atalanta's new symbol. History. Identity. Values. Future," Percassi said.
Meanwhile, Atalanta CEO Luca Percassi explained that their decision was driven by hard work and a passion for playing attractive football.
"We know how important it is for our fans to recognize our values in our colors and to feel truly part of the Atalanta identity. The Atalanta profile is clear, sharp, and unmistakable. There's a piece of Atalanta in each of us," said Luca.
