Senior Vice President of MSME PT Bank Amar Indonesia Tbk Josua Sloane Solagracia said that his party is involved in the creative economy , specifically the film industry, because it has high economic potential.
"While others haven't been able to enter, if we can enter, we'll be the first, so economically, it's very attractive for us," he said in a media chat.
Indonesia's creative economy Gross Domestic Product is projected to reach Rp1,757.87 trillion in 2025, growing 6.86 percent year-on-year , surpassing the national economic growth of 5.11 percent. The film, animation, and video subsector contributes 17.59 percent of this GDP.
Data from 2022 also shows that the display industry contributed Rp 130 trillion to economic output and Rp 81 trillion to GDP, supporting 387,000 jobs, and is projected to grow 6.13 percent annually until 2027.
In addition, 58 percent of the 2025 box office market share was dominated by local films with 82.9 million viewers, and is projected to reach 100 million viewers in 2026. In the first half of 2026 alone, 13 local films surpassed 1 million viewers, which is the fastest achievement in the history of recording.
Going forward, national film production is projected to reach 200 titles per year by 2028, up from 152 titles in 2024.
"The creative economy that is easiest to amplify is film itself," said Josua.
In addition, Amar Bank claims to have a mission to support the creative industry by encouraging the strengthening of business governance, project financial management, and building a business track record as a foundation that helps industry players grow more sustainably.
As industry needs evolve, the company continues to study various creative business models, including the film industry, in order to provide services and solutions that are increasingly suited to the needs of business actors through Amar Bank Bisnis, which supports more organized and documented business financial management.
