The tech industry is turning its attention to Apple as its special event approaches on September 9, for which the company has chosen the slogan "Surprise and Shine." The date and time of the event are confirmed so far, as Apple announced that it will begin and will be available to watch via its website, the Apple TV app, and live streaming on YouTube.
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The list of devices that the company will unveil has not been officially announced, which makes what is circulating about the upcoming products a mixture of press reports, leaks, and supply chain analyses.
A different event occurred at the beginning of John Ternus's reign.
This year's conference holds added significance as it follows the transition of the CEO role from Tim Cook to John Ternos on September 1st. Apple announced last April that Ternos, formerly senior vice president of hardware engineering, would succeed Cook, who assumed the role of executive chairman. Therefore, the September event marks Ternos's first major product launch, although Apple has not officially linked the leadership change to the nature of the anticipated products.
Ternos had hinted in an internal message to employees - according to the American website The Verge - that the company was preparing for a major launch on September 9, without revealing which devices would be featured. Therefore, the scale of the event can be described as part of the expectations, rather than an official advance announcement of the products.
iPhone 18 Pro and Pro Max are leading the predictions
Leading the list of anticipated devices are the iPhone 18 Pro and iPhone 18 Pro Max. Taiwanese research firm TrendForce says Apple is moving towards splitting its iPhone release schedule starting this year, with the professional models appearing in the fall, while the standard models will be released later.
According to the company, the fall launch is expected to include the iPhone 18 Pro and Pro Max along with the foldable phone, while other models may be delayed until the first quarter of 2027.
Reports indicate changes to the phone's components, including the A20 Pro processor manufactured using 2-nanometer technology, and improvements to the cameras and battery. Reports also mentioned the possibility of using a main camera with a variable aperture, a technology that could give the user greater control over the amount of light entering the sensor. However, these details remain within the realm of reports and predictions, and Apple has not yet confirmed them.
Reports also highlight the possibility of a redesign of the Dynamic Island interactive area , additional battery improvements, and new colors. The Verge, an American website, places these specifications among the most prominent expectations for the two professional models, noting that Apple has not officially announced their specifications.
The first foldable iPhone... the biggest surprise of the event
The biggest potential surprise is the first foldable iPhone, with reports using various temporary names for the device, most notably iPhone Fold or iPhone Ultra, while TrendForce is currently calling it the iPhone 18 Fold in a non-final way. The company also predicted that the phone would be part of the fall launch, in conjunction with the Pro and Pro Max models.
According to recent reports, the phone may feature an external screen of approximately 5.5 inches and an internal screen of approximately 7.8 inches, with a design that opens to provide a larger display area. The reports also mention an A20 Pro chip and 12 GB of RAM, in addition to a dual camera system. However, there are still no official.
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