A 2 billion pound lawsuit against Apple was filed in Britain over its app tracking rules, which are considered to impose strict restrictions on third parties, local media reported.
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The lawsuit was filed on behalf of app developers over Apple's app tracking transparency framework implemented in 2021. According to reports, Apple is accused of giving its advertising ecosystem a competitive advantage by imposing stricter requirements on third-party app developers than on its own services.
Apple says its app tracking transparency was created to give users a simple way to control whether apps have permission to track their activity, and that Apple is subject to the exact same requirements that apply to all developers.
Regulators in several other European countries, including Germany, France and Italy, are also investigating Apple's app tracking transparency framework.
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