The Recreational Athletes Club is expected to become a recreational sports platform for urban communities seeking the joy of exercise amidst their busy daily activities.
The community initiated by JUNE Active Studio was born based on the rapid development of recreational sports culture in Indonesia.
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"Through my daily routine in the creative world, I see a very close intersection between music, creativity, friendship, and sports. RAC was born from personal experience and concerns about the need for sports products and platforms that are relevant to everyday needs," said JUNE Active Group CEO Adry Boim.
The recreational sports culture in Indonesia has undergone a major transformation over the past 15 years. Today, people's motivations for exercising are diverse, ranging from personal achievement and health to networking.
"The community plays a key role in maintaining this consistency. This surge in public participation opens up a huge opportunity for local brands, innovative products, and new collaborations to continue supporting a more sustainable sports ecosystem," said Adystra Bimo, Founder of Running Rage and the Jakarta Running Festival.
RAC carries the spirit of "Find Fun in the Chaos," which invites every individual to celebrate body movement and find joy through physical activity amidst the hustle and bustle of everyday life.
Through this community, members will have a variety of recreational sports to choose from at varying levels of ability.
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