YouTube is betting on content creators to face its competitors

YouTube is betting on content creators to face its competitors  Provide a richer social viewing experience YouTube revealed a number of new steps to confront the fierce competition, as the American platform aspires to retain content makers by giving them a set of incentives and expand their income, and seeks to explore the world of "NFT" by developing plans to reduce fraud in the digital art market. Enhanced interaction in virtual reality.  SAN FRANCISCO (US) - YouTube has announced a new set of tools, including steps for content creators who are the backbone of the social media war.  Through these new tools, the American platform aims to give incentives to influencers or promote the spread of popular content, in the context of an intensifying battle to retain creators and attract the attention of users.  YouTube, the world's largest streaming service owned by Alphabet Inc., has tried over the past year to retain users by strengthening guidelines on upcoming features, amid increasingly fierce competition from ByteDance's TikTok and Meta's Instagram.  Content Creators “The creators of YouTube are the heart and soul of the platform,” said Neil Mohan, chief product officer of Google's video service.  The new features relate first to the “Shorts” format, which are short videos of no more than 60 seconds and are often funny or musical, similar to the model of the very popular Tik Tok application that has also been copied on Facebook and Instagram.  YouTube is studying the possibility of allowing users to watch videos together in virtual reality with Metaverse technology  Mohan pointed out that the clips published in this format, launched by YouTube in more than 100 countries in July, "recorded more than 5,000 billion views."  According to NBC News, Mohan stressed that "there is a lot to take into account to make sure we deal with these new technologies responsibly...but we believe there is incredible potential as well."  The “Live” format is also recording success. According to the platform, the time spent watching live videos has more than tripled in two years, from January 2020 to December 2021.  YouTube will allow collaborative live broadcasting, which will enable influencers to exchange conversations live, reducing the intimidation that content creators face in solitary live broadcasts.  The platform, like its competitors, intends to diversify the income sources of its rising and established stars, with the possibility of offering paid subscriptions to their channels, for example.  YouTube is "providing a manageable way for fans to own unique videos, photos, artwork, or even experiences from their favorite content creator."  Digital art market  YouTube also seeks to explore the world of “NFT”, which are certificates of authenticity of digital products (videos, artifacts or any other valuable digital materials linked to blockchain record-keeping technology), which became very popular in 2021, which “will allow creators to build Closer relationships with their fans.  The site presented its plans for digital technology "Blockchain" and "Metaverse" for the year 2022, saying that it can take advantage of emerging technologies to reduce fraud in the fast-growing digital art market and provide a richer social viewing experience for gaming content.  YouTube said last month that it was exploring what proponents call "Web3" technologies, such as non-fungible tokens (NFT).  Sales of NFT soared last year, but critics say scams, copyright theft and more are all too common.  YouTube pointed out that among the potential advantages are the availability of methods to verify the legitimacy of materials and valuable assets using YouTube's video library.  "Providing a means by which fans can check in to own videos, photos, art materials and even experiences from their favorite creators may be a great hope for content creators and their fans," the site said in a blog post.  YouTube also gave priority to digital virtual reality technology “Metaverse”, one of the elements of the “Web 3” movement, which is based on describing shared virtual worlds, in which people usually interact through avatars expressing people (avatars).  The platform intends, like its competitors, to diversify the sources of income for its rising and veteran stars  YouTube revealed that it has no firm ideas yet, but among the possibilities, is to allow users to watch videos together in virtual reality with Metaverse technology.  He added in the blog post that he will now focus more generally on videos related to "games, as we will work to bring more interactions into games, and make users feel more alive."  In early February, the YouTube platform added a set of updates to the application interface for mobile devices to facilitate adding user comments and sharing videos.  And the website c.net.com, which specializes in technology issues, indicated that before adding these updates, users had to minimize the application window so that these functions appeared.  YouTube has not forgotten the branding service, as it is working on tools to facilitate purchases directly in videos or through “direct shopping.”  Google achieved annual net profits of $76 billion in 2021, nearly double its profits in 2020, and still dominates the online advertising market, ahead of Meta in second place.  But pressure on ad targeting tools that collect excessive amounts of user information, and increased competition from Tik Tok or video games, are forcing the two giants to diversify to maintain their position.  Media reports indicate that the Tik Tok platform has surpassed the YouTube platform, and its users have achieved a longer period of viewing content compared to users of the YouTube platform, in an indicator that shows the rise of the Chinese platform on the list of the most popular social applications in just a few years.

Provide a richer social viewing experience
YouTube revealed a number of new steps to confront the fierce competition, as the American platform aspires to retain content makers by giving them a set of incentives and expand their income, and seeks to explore the world of "NFT" by developing plans to reduce fraud in the digital art market. Enhanced interaction in virtual reality.

SAN FRANCISCO (US) - YouTube has announced a new set of tools, including steps for content creators who are the backbone of the social media war.

Through these new tools, the American platform aims to give incentives to influencers or promote the spread of popular content, in the context of an intensifying battle to retain creators and attract the attention of users.

YouTube, the world's largest streaming service owned by Alphabet Inc., has tried over the past year to retain users by strengthening guidelines on upcoming features, amid increasingly fierce competition from ByteDance's TikTok and Meta's Instagram.

Content Creators
“The creators of YouTube are the heart and soul of the platform,” said Neil Mohan, chief product officer of Google's video service.

The new features relate first to the “Shorts” format, which are short videos of no more than 60 seconds and are often funny or musical, similar to the model of the very popular Tik Tok application that has also been copied on Facebook and Instagram.

YouTube is studying the possibility of allowing users to watch videos together in virtual reality with Metaverse technology

Mohan pointed out that the clips published in this format, launched by YouTube in more than 100 countries in July, "recorded more than 5,000 billion views."

According to NBC News, Mohan stressed that "there is a lot to take into account to make sure we deal with these new technologies responsibly...but we believe there is incredible potential as well."

The “Live” format is also recording success. According to the platform, the time spent watching live videos has more than tripled in two years, from January 2020 to December 2021.

YouTube will allow collaborative live broadcasting, which will enable influencers to exchange conversations live, reducing the intimidation that content creators face in solitary live broadcasts.

The platform, like its competitors, intends to diversify the income sources of its rising and established stars, with the possibility of offering paid subscriptions to their channels, for example.

YouTube is "providing a manageable way for fans to own unique videos, photos, artwork, or even experiences from their favorite content creator."

Digital art market

YouTube also seeks to explore the world of “NFT”, which are certificates of authenticity of digital products (videos, artifacts or any other valuable digital materials linked to blockchain record-keeping technology), which became very popular in 2021, which “will allow creators to build Closer relationships with their fans.

The site presented its plans for digital technology "Blockchain" and "Metaverse" for the year 2022, saying that it can take advantage of emerging technologies to reduce fraud in the fast-growing digital art market and provide a richer social viewing experience for gaming content.

YouTube said last month that it was exploring what proponents call "Web3" technologies, such as non-fungible tokens (NFT).

Sales of NFT soared last year, but critics say scams, copyright theft and more are all too common.

YouTube pointed out that among the potential advantages are the availability of methods to verify the legitimacy of materials and valuable assets using YouTube's video library.

"Providing a means by which fans can check in to own videos, photos, art materials and even experiences from their favorite creators may be a great hope for content creators and their fans," the site said in a blog post.

YouTube also gave priority to digital virtual reality technology “Metaverse”, one of the elements of the “Web 3” movement, which is based on describing shared virtual worlds, in which people usually interact through avatars expressing people (avatars).

The platform intends, like its competitors, to diversify the sources of income for its rising and veteran stars

YouTube revealed that it has no firm ideas yet, but among the possibilities, is to allow users to watch videos together in virtual reality with Metaverse technology.

He added in the blog post that he will now focus more generally on videos related to "games, as we will work to bring more interactions into games, and make users feel more alive."

In early February, the YouTube platform added a set of updates to the application interface for mobile devices to facilitate adding user comments and sharing videos.

And the website c.net.com, which specializes in technology issues, indicated that before adding these updates, users had to minimize the application window so that these functions appeared.

YouTube has not forgotten the branding service, as it is working on tools to facilitate purchases directly in videos or through “direct shopping.”

Google achieved annual net profits of $76 billion in 2021, nearly double its profits in 2020, and still dominates the online advertising market, ahead of Meta in second place.

But pressure on ad targeting tools that collect excessive amounts of user information, and increased competition from Tik Tok or video games, are forcing the two giants to diversify to maintain their position.

Media reports indicate that the Tik Tok platform has surpassed the YouTube platform, and its users have achieved a longer period of viewing content compared to users of the YouTube platform, in an indicator that shows the rise of the Chinese platform on the list of the most popular social applications in just a few years.
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