Who would have thought that the success of educational content creators on social media in penetrating TikTok's main recommendation page (For You Page/FYP) and gaining more than 402 thousand followers was rooted in the simple intention to share.
Kelvin Tham, one of the figures behind educational content about data processing, especially using Microsoft Excel formulas, said that with a simple intention, just wanting to share his experience working in a start-up company in the field of "data analytics", Kelvin did not expect the netizens' response to be so big.
"Initially, it was just 'sharing'. Many people thought that Kelvin was good at Excel, because according to them, Kelvin could simplify complicated concepts in Excel data processing," said Kelvin during a press conference entitled "TikTok educational creator" in the SCBD area.
High engagement and lots of questions from followers prompted Kelvin to create content. He realized that many social media users, especially office workers, were struggling with time-consuming Excel tasks.