Affiliate programs are now a marketplace strategy to introduce platforms to new users, expand markets, and increase sales through partnerships with affiliates on social media.
Blibli Group Product Associate Vice President, Merrick Jonathan explained that the affiliate program needs to be carried out as a form of strategic partnership because affiliates act as an extension of Blibli who provide product recommendations to their audience.
"Blibli views affiliate marketing not just as a promotional channel, but as a form of long-term partnership to encourage users to continue transacting and exploring the features in the Blibli and Tiket omnichannel ecosystem safely, comfortably, and profitably," said Merrick Jonathan in a written statement on Wednesday.
In determining influencers for the affiliate program, Blibli prioritizes the quality of interactions and alignment of values, not just the number of followers .