Chief of Commercial OnePrix Sonny Prasmiaji said the national motorcycle racing (motorsport) championship or OnePrix 2025, is collaborating with a number of local sponsors to build an industrial ecosystem, as well as enliven the implementation of the four-series event.
He explained that the collaboration would not only strengthen financing, but also open wider access to the public, including digital promotion, merchandise sales , and integration with the creative industry.
"For this year's event, we are targeting a wider brand association for OnePrix," said Sonny in a written statement received.
He further explained that the synergy is expected to make the motorcycle racing event not only a place to achieve and test the abilities of the racers, but also to promote local products, a healthy lifestyle, and a competitive spirit that upholds sportsmanship.
"If in the previous year OnePrix was trusted by automotive products, this year we have succeeded in attracting partners and sponsors outside the automotive industry," he said.
He added that local products that have confirmed themselves to join hands to support and enliven OnePrix 2025 include Tiket.com, Mills, Aice.