Maybelline Indonesia Brand General Manager Antania Hanjani revealed the lip tint trend that is currently developing and popular among people in Indonesia.
" There are so many types of lip tints in Indonesia, and it depends on what consumers are looking for," Antania said in an interview with ANTARA.
Antania said that people in Indonesia are currently fond of lip tint with a matte finish . There are many categories, such as soft matte , velvet matte to shine format .
"For the color, it seems like it will go back to each consumer's taste. But what we see is that consumer trends are more towards the finish," he said again.
Antania further shared tips so that the lip tint used can last longer. The method is to apply lip tint to the surface area of the lips and let it dry for 10 to 20 minutes before eating or drinking.
This method helps make the color of the tint last longer and look better.
Responding to the trend, now the company is also launching five new colors of "Party-Ready Super Stay Teddy Tint". The five new colors launched in the lip tint collection consist of Current Mood (10), Mascara Tear (20), Petalcore (40), Pinky Promise (45), and Wild at Heart (50).
Previously, there were 15 colors that were launched first and consisted of nudes , pinks and reds.
"In Indonesia, the beauty, cosmetic, and make-up industries are very, very dynamic, so if in the past, for example, we saw that most consumers wanted matte products, lipstick , now it's very diverse," he said.
He claims that the product he launched is very suitable for lovers of soft matte looks, because it can last up to 12 hours with attractive colors and does not cause a sticky feeling.
