Social media platform X is set to expand its financial services offering, X Money, including introducing a physical debit card, according to the latest findings from app intelligence firm AppSensa.
As reported by Tech Crunch, over the past few weeks, the X application has been known to have undergone updates that include code references related to various debit card features, including PIN settings, checking delivery status, card activation, reporting loss, and card locking.
Uniquely, the physical debit card can reportedly be personalized with the owner’s X username. Some code strings even include terms like “physical\_card\_option” and “physical,” suggesting that the existence of a physical card is a key part of X’s strategy.
The move follows an announcement by X CEO Linda Yaccarino in January that Visa would be the first partner for the X Money payments service.