Gallery 24 Pegadaian Gorontalo appealed to the public not to panic buy or buy gold excessively because they are worried about an increase in the price of the precious metal.
Branch Manager of Gallery 24 Pegadaian Gorontalo, Rezki Octavian, in Gorontalo, Wednesday, said that gold sales experienced a significant spike in March and April 2025.
"At that time, people thought that there were still funds from the holiday allowance, and if it was delayed, they were afraid that the price of gold would reach IDR 2 million, so when we opened after the Eid holiday, sales at Gallery 24 reached 800 grams in one day and then increased until in May when it closed, almost 10 kilograms for cash were sold," said Rezki.
According to him, most purchases were driven by public concerns about rising gold prices, not because of long-term investment needs.
"There are indications of panic buying , so when this happened, Pegadaian management provided education to the public, especially in Gorontalo, not to panic buy and understand the philosophy of gold investment, don't just follow suit," said Rezki again.
Rezki said gold is not a daily consumer item, but rather a long-term investment instrument. Gold investment is ideally seen for results of at least six months to a year.
He explained that Gallery 24 Pegadaian Gorontalo is an official and trusted place for gold transactions. The gold sold is certified, guaranteed authenticity, and is part of a BUMN.
"If we invest, it means there is a goal that we want to achieve, don't invest without a goal, for example, in the future for education costs, to save, to go on the hajj, and so on, that is the instrument used, an investment instrument in the form of gold," said Rezki.
