The Muslim population is estimated at 1.8 billion followers and is expected to reach 2.8 billion . The Islamic fashion market represents a gold mine for fashion businesses looking to expand their market share. However, Muslim consumers, especially women, are becoming more conscious and knowledgeable when it comes to clothing, as they seek innovative and stylish clothing that is in line with their faith and religious values.
Table of Contents
What You Need to Know About the Islamic Fashion Industry
4 Top Islamic Fashion Trends for Women
3 Top Islamic Fashion Trends for Men
Islamic Fashion: Challenges and Opportunities
What You Need to Know About the Islamic Fashion Industry
The Rapid Growth of the Islamic Fashion Industry
The rapid growth in population makes Muslims one of the strongest purchasing power. The global Islamic fashion market size is expected to reach US$ 88.35 billion by 2020. Stylish hijabs and abayas, modest swimwear, thobes, and jubbas are some examples of Islamic fashion segments that are expected to see growing demand in the long term.
A large and diverse customer base
Muslims have similar beliefs and values, but that doesn't mean you can dress them the same way. There are many social and cultural differences between Muslims from one country to another. This is a good sign because these differences translate into countless fashion advertising options, giving businesses more market opportunities to take advantage of.
new age muslims
Women make up the largest share of the Islamic fashion market and therefore businesses must understand their needs and religious identity if they are to successfully attract them. Muslim women do not look for clothing that will isolate them and mark them as "different", but rather they want modest clothing that fits in with the latest fashion trends and follows their Islamic principles.
4 Top Islamic Fashion Trends for Women
Until recent years, the Islamic business model of global fashion sellers was mostly centered around food and beauty products, but emerging trends regarding fashion among new-age Muslims have forced many brands to adjust and adapt their marketing techniques. Muslim women (and men too) are now looking for new and stylish clothing that respects the religious aspect of modesty - long, loose dresses, with long sleeves, worn with or without a veil. The following are emerging Islamic fashion categories that are expected to see a steady increase in demand in the near future.
