The global infant and baby apparel market is expected to grow rapidly over the next few years. Business Wire The overall market size is estimated to reach above US$207 million, and market growth is projected to grow at a CAGR of 8.6% over the period 2020-2026.
These figures are important for fashion buyers around the world, especially those who want to enter the children's clothing market. But to ensure profitability, one must be aware of the major trends as well as the market prospects.
In this article, we take a look at 10 baby and toddler fashion trends that are predicted to be popular in 2022. We’ll dive deep into popular fabrics, styles and textures, and explore the reasoning behind these trends, and how buyers can best leverage them for their business.
Shortcuts
1. Keep it natural: organic essentials
2. Timeless essentials: crossover onesie
3. Romping up: bubble romper
4. Keep it cool: t-shirt romper
5. Timeless comfort: knit set
6. Classic and cozy: quilted jacket
7. Quirkiness is on trend: crafted dress
8. Make it more girly: mini-me dress
9. Minimalist look: overall
10. Stylish comfort: wide-leg short
This list of fashion trends is compiled from clothing products that have shown a consistent or upward trending increase in popularity, as seen from WGSN online retail data. WGSN product and style selection is based on product data from multiple retailers in the UK and US during the period 2019-2021.
1. Keep it natural: organic essentials
Consumers are looking to extend their sustainable lifestyles to clothing. Other sustainable materials such as recycled cotton and polyester, low-impact dyes or unbleached organic materials are also growing in popularity.
To add to the comfort factor, it is essential to keep styles, shapes and details simple when working with organic materials. Since clients are looking for a natural look, it is best to opt for cool, neutral colours like butter, mint and rose.
2. Timeless Essentials: The Crossover Onesie
The onesie is a classic for babies around the world, serving as a great choice for newborn baby girls clothing, as well as being perfect for baby boys. Pairing the classic design with trending materials meets the customers’ demands for sustainability and comfort.
Shoppers can select options made from organic ingredients, undyed materials, or plant-based colors with high environmental standards.
