Amidst intense e-commerce competition, the Blibli marketplace has taken a strategic, customer-centric approach by strengthening its retail sales services through brick-and-mortar (offline) stores.
The presence of this service is believed to provide satisfaction to customers, especially for purchases of electronic goods that require physical contact, including product consultations, transaction processes, and after-sales services, such as warranty claims.
Alvin Harirahardjo, Director of Retail Operations at PT Global Teknologi Niaga (GTNi), the Blibli entity that oversees physical consumer electronics stores, explained that the existence of offline retail outlets is an integral part of Blibli's omnichannel strategy to provide integrated and relevant services to the evolving needs of customers.
