The Ministry of Micro, Small, and Medium Enterprises (MSMEs) stated that the use of digital technology is more than just online marketing, but also a crucial instrument for strengthening the downstreaming of small businesses.
The Assistant Deputy for Production and Digitalization of Small Businesses at the Ministry of MSMEs, Ali, at the Product Development Through Digitalization for Small Businesses event in Bandung on Friday, said that digitalization must be seen as a tool to increase production efficiency, supply chain management, and traceability systems. systems , which are now global standards.
"So far, MSMEs going digital has often been perceived as limited to financial recording and online marketing ," Ali said in a ministry press release.
"In fact, digitalization also plays a vital role in strengthening downstream processing so that our products meet international standards and have higher added value," he added.
