The enthusiasm for the latest iPhone series, namely the iPhone 17, 17 Pro, 17 Pro Max, and iPhone Air in Indonesia is quite impressive, because the total pre-orders ( PO) for the latest iPhone series have reached tens of thousands of units in just about the first week of the ordering period.
These figures are also just based on data from one of Apple's official resellers in Indonesia, iBox. The majority of customers chose the iPhone 17 Pro and iPhone 17 Pro Max variants, while the iPhone 17 Air received a more mixed response in the market.
"The number (of orders) is already in the tens of thousands," said Erajaya Digital (iBox) CEO Joy Wahjudi at the official launch of the latest iPhone series in Jakarta, Friday.
"For the iPhone Air, there are still mixed reviews globally, but we certainly see that there is a segment that wants a lightweight smartphone ," he added.
Interestingly, the iPhone 17 Pro Max 2TB variant, priced at around IDR 40 million, has shown considerable interest.
