ASUS Indonesia is targeting a significant increase in market share for its business segment devices, the Expert Series, by 2026.
"In 2026, we want our market share to double from 2025. So, our target for 2026 is for our market share to reach 18 percent," said ASUS Indonesia's Head of Commercial Product Marketing, Aldy Ramadiansyah.
The market share of ASUS' Expert Series devices is currently recorded at around 11 percent, a sharp increase from around five percent in 2024.
In terms of volume, ASUS in 2026 is targeting sales of around 350,000 units of products in the Expert Series line, which includes ExpertBook laptops, ExpertCenter (desktop PCs), and All-in-One (AiO) PC devices.
"We plan to be number one in three years in the Commercial PC category," said Aldy, adding that ASUS is currently ranked third.
