The Ministry of Communication and Digital stated that the 2025 National Online Shopping Day will be a momentum to increase transactions of domestically produced products and the income of national micro, small, and medium enterprises .
"We certainly hope the theme of loving Indonesian products can be realized, and the government also hopes that (the 2025 National Exhibition and Convention) will increase the income and revenue of national MSMEs," said Arnanto Nurprabowo, Special Staff to the Minister of Communication and Digital for Communication and Politics.
Arnanto explained that this year's Harbolnas will run from December 10 to 16, 2025, and is targeting total transactions of IDR 35 trillion.
Harbolnas 2025 is also designed to increase the sales of products from local MSMEs, so the government is encouraging this event to grow MSME businesses in the final quarter of this year.
"We all hope, and the mechanism has been established, that most will recruit or transact products from local MSMEs," said Arnanto.
