Asus has confirmed that it will not expand its smartphone product line, as the company shifts its strategy towards developing artificial intelligence (AI) and robotics-based hardware.
As reported by Gizmochina on Monday, the decision was conveyed directly by Asus Chairman Jonney Shih at the year-end employee meeting held at the Taipei Nangang Exhibition Center.
On that occasion, Jonney emphasized that Asus would not add new phone models or introduce additional product categories in the company's smartphone portfolio.
This statement clarifies speculation that surfaced about two weeks ago regarding the absence of a new Asus phone launch this year. The policy signals a pause in its aggressive expansion strategy in the smartphone market, not just a short-term delay.
