As reported by GSM Arena on Friday, Samsung Mobile Division Co-CEO, TM Roh, in an interview at the Consumer Electronics Show (CES) 2026 said that the company is facing a very difficult price situation and said that adjusting cellphone prices could be inevitable.
Samsung is currently working with various partners in its supply chain to address the issue in the long term, considering that rising component costs are impacting not only mobile phones, but also televisions and various other smart devices.
Samsung Global Marketing Chief Wonjin Lee, in an interview with Bloomberg, said the company is
