Global tourism reached a new record in 2025. Some 1.52 billion international tourist arrivals were recorded worldwide by the World Tourism Organization UNWTO, an increase of 4% compared to the previous year.
Africa saw an 8.0% increase in arrivals in 2025, reaching 81 million, with Morocco and Tunisia posting particularly good results.
Europe, the world's most popular region, recorded 793 million international arrivals in 2025, an increase of 4.0% from the previous year and 6.0% from 2019, l year before the pandemic which paralyzed travel.
Conversely, arrivals in North America fell 1.4% to 135.4 million last year, with the organization saying this was "partly due to poor results in the United States". A weakness which comes as US President Donald Trump has adopted positions on foreign policy, such as restrictions on entry into American territory as part of a widespread repression of immigration.
International arrivals increased 6.0% in Asia and the Pacific to 331 million in 2025, about 91% of pre-pandemic levels. The rise in arrivals was partly fueled by increased international air capacity, visa facilitation in many countries and "robust" demand from major tourism markets.
