Take-Two CEO Strauss Zelnick explained his special approach in delaying the release date of Grand Theft Auto VI (GTA 6) from May to November 19, 2026.
The head of the company that houses the Rockstar Games studio stated that he wanted to market GTA 6 in a "subtle" way.
In a video interview posted on the @gamerszoneonly account on Monday, Zelnick gave the analogy that their marketing team is not selling fast food, but selling unique works of art.
"We're not selling hamburgers. We're selling this unique art form," Zelnick said.
As reported by IGN, Zelnick also emphasized that the company will not spend marketing funds before the launch time is very close.
