Game marketing company Ampverse has released an industry report , "Ampverse Playbook: Unlocking the Value of Gaming in Southeast Asia, " which examines the scale, growth, and strategic significance of the gaming market in Southeast Asia.
The report identified Indonesia as one of the largest community-based gaming markets in Southeast Asia, with over 150 million users. Meanwhile, Southeast Asia is becoming an increasingly important market, with approximately 290 million gamers by 2025, a market value of approximately US$6.6 billion, and a broader gaming ecosystem projected to reach US$14 billion by 2030.
"Indonesia is the largest gaming market in Southeast Asia in terms of player numbers," said Ampverse CEO and Co-Founder Charlie Baillie in a written statement on Friday.
"But what makes it even more important is how powerful the role of creators, communities, and cultural relevance is in shaping discovery and adoption," added Charlie Baillie, adding, "For brands and publishers , the opportunity in Indonesia is not just about scale, but also about understanding how influence is built and maintained in this market."
Ampverse estimates that the number of gamers in Southeast Asia will surpass 330 million by 2030, solidifying the region's position as one of the largest and most dynamic gaming markets in the world. However, for businesses, the key focus isn't just on market size, but also on shifting sources of value.
Game marketing company Ampverse has released an industry report , "Ampverse Playbook: Unlocking the Value of Gaming in Southeast Asia, " which examines the scale, growth, and strategic significance of the gaming market in Southeast Asia.
The report identified Indonesia as one of the largest community-based gaming markets in Southeast Asia, with over 150 million users. Meanwhile, Southeast Asia is becoming an increasingly important market, with approximately 290 million gamers by 2025, a market value of approximately US$6.6 billion, and a broader gaming ecosystem projected to reach US$14 billion by 2030.
"Indonesia is the largest gaming market in Southeast Asia in terms of player numbers," said Ampverse CEO and Co-Founder Charlie Baillie in a written statement on Friday.
"But what makes it even more important is how powerful the role of creators, communities, and cultural relevance is in shaping discovery and adoption," added Charlie Baillie, adding, "For brands and publishers , the opportunity in Indonesia is not just about scale, but also about understanding how influence is built and maintained in this market."
Ampverse estimates that the number of gamers in Southeast Asia will surpass 330 million by 2030, solidifying the region's position as one of the largest and most dynamic gaming markets in the world. However, for businesses, the key focus isn't just on market size, but also on shifting sources of value.
