Developments in digital technology, including artificial intelligence (AI)-based technology, are now opening up more opportunities for female MSMEs to start and grow their businesses.
Country Marketing & Communications Head, Grab Indonesia Melinda Savitri, said that Grab is committed to providing relevant technology for merchants, which is realized through the development of GrabMerchant AI Assistant, a virtual business assistant that helps business owners read business performance, develop promotional strategies, and make more measurable operational decisions.
"Technology is one of the keys to unlocking the unlimited potential of MSMEs. We believe that by embracing innovations like the GrabMerchant AI Assistant, businesses can explore data and transform it into concrete strategies, helping merchants understand business dynamics and make more informed decisions," he said in a press release received.
The GrabMerchant AI Assistant feature allows business owners to understand their business performance, from reading sales trends, viewing the most popular menu items, to getting promotional strategy recommendations.
